Everyone is trying to build distinctive experiences that differentiate their brand. My recent conversations in the Virtual Reality work we are doing at Liquid Thought, is often around how and what impact it’s going to have globally. But to be honest I don’t think many brands, and people in general, are ready for it. Not…
“Here, put these on.” Queen Farah said, handing Rahma a pair of dusty slippers. “You can’t see because of the white floor but there’s porcelain dust everywhere. It gets on everything.” With her feet suitably shielded Rahma stepped through the archway into the creative wonderland of Queen Farah Hernandez’s ceramics studio. Pots of all sizes…
The hardest part of starting a business, for me, was actually launching. I launched my hair business last year, but the idea of starting it came to me 5 years ago. Doing hair is something I have always been good at and love doing so I decided it was worth turning into a business. I…
When I liquidated my first business I decided to make it my business, yes, my actual everyday business, to support emerging Female Founders. Over the years, I have had the pleasure of serving on an Advisory Board as well as mentor early-stage Founders on the TV show, Making Moves. And there was the East African…
“I just have so many ideas for what I want to do. It’s hard to contain myself and just focus on one at a time” Maiya Ahmed lights up when she talks about her business. Global Allied Solutions offers consulting and training in clinical pharmacy but her plans for the future don’t stop there. “I…
If you think that pageants are only about strutting your stuff on stage in front of the judges? Then think again. The techniques women learn to compete in pageants are the same ones they can use to climb the proverbial career ladder. Here are 5 pageant tips that can be directly applied to excel in…
Traditionally, a business would build a product and hope to find customers who want to buy it. Aggressive marketing tactics would hook consumers who, faced with few other choices, would respond accordingly. The company would corner the market and move on to building the next product. While many organisations built their reputations in this way,…
The Power of Personal Branding Personal branding is about covering your authentic and unique self by allowing you to be the person you are meant to be. It’s more about building credibility as your target audience wants to know that you can do what you say you are going to do. It’s worth to note…
Let me start by saying I’m not writing as an expert in this post. Future Females announced this theme and I thought: … [nothing]. Don’t get me wrong, I do think personal branding is very important. But when I look at myself I’m right in the middle, still figuring it out. So for this blog…
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