3 Essential Digital Marketing Workflows
In the digital world we currently live in, social media is key to any marketing strategy. Running social media content can be easy to do, or the other way around, depending on the workflow itself. Understanding chronological workflow content makes it easier as a junior digital content marketer or beginner who jumps into social media marketing.
Choose The Appropriate Platform for YOUR Target Audience
Before making a plan about the content to post, it’s important to recognise the ideal platform for your target audience. Having the right platform enables you and your team to get a better understanding of any updates and the context. It makes the process of content creation easier and faster. For example, Instagram is known to be great for providing content related to lifestyle and product visuals, whereas LinkedIn works better for advertising more business focussed content. Understanding your audience is important and will determine your ability in choosing a social media platform.
1. Planning and Creating Suitable Content
Research and Planning (Est. 2 Hours)
These are two important things to do before going further into content creation. To avoid a messy situation, set goals and source internal and external content that matches those goals. Once the goals are set, outline your editorial calendar. Look at what works well on the social media platform you’ve decided to use, and strategise how you can create content for your business that will work in the same way.
Creating Content Campaign (Est. 7.5 Hours)
Create a content campaign to publish on social media, such as blog posts or articles, to promote your business’ digital presence. It has been shown that companies who published 16 or more blog posts per month got almost 3.5 times more traffic to their website than companies that published between 0-4 monthly blogs.
Curating Content Campaign (Est. 3 Hours)
Then there is Curating Content campaign. Spend time each week cruising the internet to find inspirational content for keeping the target audience satisfied. It has been demonstrated that posts sharing inspiration and motivation do really well as it’s relevant to everyone and people feel engaged.
2. Sharing, Engagement & Tracking Campaign
Sharing Content (Est. 5 Hours)
Sharing or distributing content is essential. Every social media platform has its market segment. Sharing content at the right place & time will level-up your digital marketing game. The first step in this stage is to select the content to be shared (curated or created), then choose the appropriate social network (back to the first step, you need to know the appropriate channel). Next, draft the post to fit the social network and your audience. The last thing is to schedule the post for the day and time that works best. All of these may need 5 hours per week of your time.
Engagement & Campaign Tracking (Est. 2.5 Hours)
Customer engagement at least 2.5 hours per week is necessary. Listen to what they want to say about your brand and company. This is a golden opportunity to increase quality in the eyes of the audience. However, statistic shows only 20% of social media comments receive a response from the company; make sure your business is part of the 20%. Bad responses such as critic or complaints should be handled appropriately on time. The engagement process is linked to keeping track of the marketing campaign. Good engagement will lead to a good track record.
3. Evaluating Campaign Performance (Est 3.5 hours)
Spend at least 3.5 hours reviewing your social analytics to discover what drove a content the top results. A review is necessary to understand your marketing campaign better and determine the next move. This step allows to keep track of every goal for every campaign made. The numbers are crucial. Research shows 76% of marketers reported that being data-centric is key to success. This can be accomplished by researching where your audience was most active, what content generated the most leads, and the trends to participate in.
All social media platforms have a different workflow. Take a look closely and carefully examine the impact of any social media workflow chosen. Digital workflow is designed to improve the quality of your content strategies. It expands the reach with all the mighty abilities of social media platforms.
Mercy. A, based in Indonesia is a content writer for Rock Paper Scissors. Rock Paper Scissors is a network of talented multi-disciplinary professionals and reputable vendors such as visual designers, web application developers, subject matter experts and more. Rock Paper Scissors (RPS) Studio is an umbrella organization for quality talent, connections. RPS seeks partnerships with small businesses or individuals that have a business strategy.