The Changing Landscape of Female Entrepreneurship

by | Sep 17, 2020 | Blog, Tips | 0 comments

“If women started businesses at the same rate as men, global GDP could increase by $28 trillion (the size of America and China’s GDPs combined), by 2025”

Over the last 6 months, we have been working in the background with an independent research consultant and our partner, UK-South Africa Tech Hub, to put together a report detailing the global picture of what is happening in the female entrepreneurial space.

Changing female entrepreneurial landscape

We know how important is it for us, as a community, to know what the changing landscape looks like in entrepreneurship. So that we can better support you in achieving your goals and building a successful business. We know that COVID-19 has had a huge impact, but there are also so many deep-rooted factors that have been influencing the rate of female entrepreneurship around the world. We looked historically at what those factors are, and also more recently, especially with the effects of global lockdowns. We also assessed many different statistical reports and were able to confirm a number of very powerful facts about the benefit of an increase in female entrepreneurs for both individuals and society as a whole. Quite frankly, it was FASCINATING. 🤩

Here are the 3 findings we thought you’d also find interesting to see

  1. For every dollar invested, businesses founded by women generate almost 2x more revenue than those founded by men.
  2. 89% of female entrepreneurs have experienced mindset challenges, with imposter syndrome being the number one mindset challenge that women say they have experienced (so if you’re currently struggling with imposter syndrome you are most definitely not alone!)
  3. Women in emerging marketplaces put as much as 90% of their earnings back into their local economies and they often act as an investment vehicle for their families and communities.

Three case studies

The report looks at three case studies of incredible entrepreneurs; Maja Schreiner (founder of Sharing Tribe), Nobukhosi Dlamini (founder of Bahati Tech), and Emma Dicks (co-founder of CodeSpace Academy). It is to highlight some examples of businesses that are leveraging technology, creating positive change and impact in their local communities, and adapting to changing market needs. To check out more about these three powerhouses and the innovative businesses they’re running, and also to see the rest of the insights and suggested outcomes you can read the full report here: The Changing Landscape of Female Entrepreneurship.

We are so excited to be able to use the findings to help direct the solutions we create to make your entrepreneurial journey smoother, easier, and better supported 😍


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The Changing Landscape of Female Entrepreneurship

by | Sep 17, 2020 | Blog, Tips | 0 comments

For many years now, the Millennial workforce has been consistently changing the way we work in more ways than one. As noted by NBC News, aside from raising awareness over various topics such as employee and workplace well-being, work-life balance, and flexibility, this new generation of professionals has also made it the norm for managers and company leaders to provide a steady flow of feedback.


This reality has eventually led to the emergence of hundreds of millions of resources on the different ways to give effective feedback. Unfortunately, the same cannot be said about being on the other end: there just isn't enough information out there on how to receive feedback well. That being said, here are six tips that can help you get the most out of all the feedback you receive:

1. Handle your emotions offline 

We can't help it if certain comments make us feel certain ways -- we're only human after all. However, your emotional response is yours and yours alone to deal with. To ensure that you are capable of addressing every piece of the feedback with determination and an open mind, get negative emotional reactions out of your system through simple breathing exercises.
An article by Pain-Free Working explained how exercises like deep breathing, the 4-7-8 breathing technique, and the lion’s breath technique can help release tension in the head, promote relaxation and improve your mood in just a few minutes.

2. Identify good intentions 

Taking in criticism or feedback can be hard -- no matter how meaningful, constructive or true it may be. However, it is something you must overcome in order to become better at receiving feedback. Again, you have to remember that the person giving you an evaluation isn’t out to get you and intentionally hurt your feelings. They are there with the intention to help you see points of improvement.

3. Actively listen

Whether you are listening to a talk or participating in a class, the only foolproof way to learn as much as you can is by listening actively. This undeniable truth also applies when taking in feedback. When the other person is sharing his or her feedback with you, make sure to listen closely. Let the person share their complete evaluation, without interruption. Avoid analysing or questioning each and every comment, and instead, focus on trying to understand what the other person means and the perspective they are coming from. Once they are done, The Muse suggests repeating back the comment to ensure that you got everything right.


In addition to repeating the other person’s comments, it would also be in your best interest to ask questions if there are parts that you weren’t able to fully grasp. Asking questions will not only show how willing you are when it comes to understanding their assessment. This simple act can also help you have more clarity, get to the root of the issues raised and have access to some possible solutions for addressing said issues.

5. Learn from each feedback

Even if the feedback you’ve received is unfavourable, there is surely still something you can learn from it. Just like how you would try to ‘Overcome Failure’, ask yourself why you got such commentary. Then, use that knowledge to further improve your work and to ensure that the next feedback you’d get will be much better.


As the old saying goes, actions speak louder than words. With that in mind, after making sense of the feedback you've received, make sure to work on the items mentioned and issues raised. It would also be a good idea to circle back with them to see how things are going from their perspective. Doing so will not only strengthen your relationship with them, but also provide you with an opportunity to get more feedback.

Feedback can be thought of as two-way streets. Meaning to say, in order for it to be as effective as it can be, the giver should know how to offer meaningful comments while the receiver should know how to receive assessments well.


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