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Communicating to Customers Authentically

Communicating with our customers is vital in order to help them understand what we can do for them, how our products and services can improve their lives and why they should buy from us. When we communicate, the two most important factors are the recipient and the...

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Storytelling through Data in the Digital Age

Data is important.Data is key to analysing, creating and implementing.But, throwing data at someone can bring on a vomit effect.So, how can you get your message across using data and ensure the reader doesn’t fall asleep? Storytelling through Data In this digital age,...

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Communicating like a Girl Boss

One of the most crucial skills any leader needs to develop, is their communication skills and their ability to motivate and inspire people through difficult times or to have really tough conversations without ruining the relationship in the long term. For as long as I...

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ONE LIKE, TWO LIKES, THREE LIKES…FOR?

Once upon a time, those four words were the beginning of a story. You knew if you were reading something that began with those words, then you were about to go on an adventure. It was cut and dry. Simple. “Once upon a time” then “The End.” Done. Next story. Then the...

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Conversational Competence

In this fast-paced and ever-changing world we’re living in, one simple opinion or word can cause an immediate argument. I have been thinking about the reasons for this and I have realised that the simple fact is that we’re not listening to each other. A conversation...

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Is Modern Marketing Spinning Us a Yarn?

Humans are hard-wired for storytelling, it’s in our genes. We have been communicating through stories for upwards of 20,000 years, when we first shared tales around the fire and our ancestors were painting on cave walls. Despite the ever-evolving methods and means of...

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Getting The Balance Right

Spiritual Balancing your spiritual well being is the most vital thing. If your soul is unhealthy, your body will be too. I was at a funeral last week. That gave me time to reflect on what is truly important in life. Not only that, but we sang the well-known song “It...

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Equilibrium: fairytale or #fail?

Yin Yang. Black White. Dark Light. Day Night. Male Female. Birth Death. Good Evil. In Chinese mythology, Yin and Yang were born from chaos when the universe was first created and they are believed to exist in harmony at the centre of the Earth. During the creation,...

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The Key To An Overall Balanced Lifestyle

Finding a balance means giving equal time and attention to different aspects of one’s life. Living a busy and fast-paced life makes it almost impossible to achieve a perfect equilibrium. Often living a goal-orientated life means achieving one goal and immediately...

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