Selling YOU: Six Tips for Defining your Personal Brand

Selling YOU: Six Tips for Defining your Personal Brand

Whether you’re in a corporate job or you’re a successful entrepreneur, maintaining a strong personal brand is key to survival in modern society. The workplace and commercial landscape are changing rapidly and it’s imperative that you and your brand stand out....
The Subtle Art of Not Giving a F*ck

The Subtle Art of Not Giving a F*ck

The first book I read this year was Mark Manson’s The Subtle Art of Not Giving a F*ck. I got it for Christmas from my husband after the slight hiccup of his company’s firewall quarantining my emailed list of gifts. Learning and personal growth are very high on my list...
Communicating to Customers Authentically

Communicating to Customers Authentically

Communicating with our customers is vital in order to help them understand what we can do for them, how our products and services can improve their lives and why they should buy from us. When we communicate, the two most important factors are the recipient and the...
Finding Balance at Work and Home

Finding Balance at Work and Home

Balance between your work and your personal life is something that is very difficult to achieve and, in my view, the best we can hope for is to get it sort of right, some of the time. Work-life balance has become a bit passé these days. What I find is that there are...
Starting is the Hardest Part

Starting is the Hardest Part

We all know that starting is the hardest part of doing anything: a new exercise regimen, learning to meditate or a work-related project. I am writing my second book and I have set some goals so that I can deliver it this year. Motivation: Fear, Embarrassment or...