Micro-Influencer Marketing: Brand Ambassadors for Smaller Brands & Smaller Budgets

Micro-Influencer Marketing: Brand Ambassadors for Smaller Brands & Smaller Budgets

*Originally published on the Meltwater blog here. George Clooney shows how far he is willing to go for that incomparable Nespresso experience after refusing to give up his coffee pods in the new Nespresso campaign. Jennifer Aniston swaps First Class for Economy Class in the latest Emirates commercial to illustrate how comfortable the entire aircraft is, not just…

The skill of bragging…using your accomplishments in an influential way

The skill of bragging…using your accomplishments in an influential way

I recently read a post on Shondaland.com, titled ‘how to brag’. It is a post written by Meredith Fineman, Founder & CEO of FinePoint – A PR & Communications agency dedicated to promoting people and teaching women to brag and self-promote.  This topic fits in well with the theme for the November Future Female blog…