Let your personality make your business a success
Your smile is your logo, your personality is our business card, and the way you make others feel is your trade mark
This statement is all about your personality and how you show your beautiful self! It doesn’t matter what kind of business you have; the human element is the most important element of all. You can pull out all the stops and make your company look amazing on your website or social media, but it is the experience that you create for others that determines what people will think of you and will remember. If everything looks awesome but you give your customers or partners the wrong vibe, you will never achieve your Big Hairy Audacious Goal. I mean, a pig in a dress is still a pig.
The human element
Even though your business looks amazing, if the human element isn’t there, it’s impossible to make an impact on other humans. It’s important that your customers feel a connection with you and your company and showing the person behind the brand (giving a flair of your personality) will help build trust. Showing yourself in your brand allows people to identify with you, so think about who you are, what you do, what your goals are, and what experience you want to create for others. People look for realness and sincerity, and if you can demonstrate this, they will become brand loyal for life.
The people behind the company do the real job
Many factors contribute to being successful in business. Having a plan, a strategy, having a marketable product or service, and having efficient processes are all important. But it falls to the people within the organization to actually execute on the strategies, plans, and processes to make a business successful. The people behind the company do the real job.
Being successful gets at the heart what drives people. It’s much more meaningful to build real relationships than just do business. You are the only one that can make your business a success. So, smile and let your personality do the work.
The Future Females movement was founded by Lauren Dallas and Cerina Bezuidenhout in August 2017, to increase the number of and success of female entrepreneurs across sectors. We are the go-to destination for the key resources (community, inspiration, business skills development and education, and support) that women need to start and grow successful businesses. With Future Females, women are empowered and supported to create, to fail, to learn, to retry and to ultimately win.